St. Lidwina

Santa Lidwina is a brand of craft beer produced in the region of Nova Lima (Minas Gerais). Nova Lima is a well-known hotspot for premium breweries, including some of Brazil’s leading craft beer producers.

The Challenge:

To create a brand inspired by St. Lidwina, a saint also known for healing some of her sick patients using beer as a remedy. The theme of the brand needed was adapted to not only the labels, but to a range of other material such as concept posters, slogans, etc.

On posters, the slogan “A Cerveja que caiu do Céu” means “The beer that has fallen from Heaven.”